Digital Commerce (BIT428CO)
Electronic commerce architectures, mercantile retailing models, mobile commerce (3G/4G), digital marketing SEO, WordPress CMS, and AI chatbots.
Unit 1: E-Commerce Foundations11 hrs
- Introduction to Electronic Commerce: definitions, history, and framework
- E-Commerce business models: B2B, B2C, C2C, C2B, G2C, and m-Commerce
- Electronic payment systems: digital credit cards, debit cards, smart cards, e-wallets, token-based payment
- Security protocols for e-commerce: SSL/TLS, SET, digital signatures, certificates, and PKI
- Legal, regulatory, and taxation issues in global e-commerce
Unit 2: Electronic Retailing2 hrs
- Consumer mercantile models and the consumer purchasing decision cycle
- Electronic store models, online catalogs, search engines, and shopping carts
Unit 3: Introduction to Digital Commerce Trends3 hrs
- Omnichannel retail strategies and social commerce
- Subscription business models and hyper-personalization
- Cross-border digital commerce logistics and supply integration
Unit 4: Fundamentals of Mobile Commerce8 hrs
- M-Commerce concepts, drivers, and architectural frameworks
- Mobile networks: GSM, GPRS, 3G, 4G, and 5G infrastructure constraints
- Mobile payment systems, contactless NFC, QR-code payment, and digital wallets
- Location-based services (LBS) and proximity marketing
Unit 5: Digital Marketing8 hrs
- Search Engine Optimization (SEO): on-page and off-page optimization
- Pay-per-click advertising: Google Ads, keyword research, and bidding strategies
- Social media marketing (SMM) and content marketing strategies
- Email marketing campaigns, conversion rate optimization (CRO), and analytics
Unit 6: Web Content Management Systems7 hrs
- Content Management System (CMS) architecture and selection criteria
- WordPress architecture, theme development, and plugin ecosystem
- E-commerce CMS implementation using WooCommerce / Shopify
- Product catalog configuration, payment gateway integration, and shipping calculators
Unit 7: Application of Artificial Intelligence in Commerce6 hrs
- Conversational AI: customer support chatbots and virtual assistants
- Personalized product recommendation algorithms (collaborative vs content-based filtering)
- Dynamic pricing algorithms and predictive inventory management
- AI-driven fraud detection in online financial transactions
Reference books
- Laudon, Kenneth C. and Carol Guercio Traver, E-Commerce: Business, Technology, Society, Pearson.
- Turban, Efraim, David King, Jae Kyu Lee, Ting-Peng Liang, and Deborrah C. Turban, Electronic Commerce: A Managerial and Social Networks Perspective, Springer.
- Chaffey, Dave and Fiona Ellis-Chadwick, Digital Marketing: Strategy, Implementation and Practice, Pearson.
- Sabater, Sabater, WordPress for Beginners: Visual Guide to Building Websites.